Luana Ribeira, PR expert and founder of Dauntless PR, said that Meghan leaving her name out of her company’s branding could be a way of attracting customers beyond her own following.
However, she told Daily Express US that the Duchess made “a nod” to her ties to the Royal Family by using an “elegant and luxurious” aesthetic.
She said the best way that Meghan could market her brand would be to connect to her potential customers through storytelling.
Luana said: “It’s important she does this in a way that will deeply resonate with her audience and that her stories highlight her values and what makes American Riviera Orchard unique.”
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