According to Silvertree, recruiting the ageless and still wildly popular Doyenne of Domesticity in lieu of using ageist tropes in marketing may be the secret sauce to expanding the newcomer’s reach.
“Our goal is to bring a fresh perspective to a stigmatized category by reimagining what personal safety looks like,” Silvertree founder and CEO Dan Josebachvili said in a statement. “We believe that promoting confidence – not fear – is a more powerful approach. We all want to see our parents and grandparents thrive as they get older, but we also recognize that it can be challenging. It’s our hope that Silvertree can provide an accessible solution that supports independence through safety and stronger connections to loved ones.”
CREDITS:
Client: Silvertree Labs
Founder & CEO: Dan Josebachvili
Chief Marketing Officer : Jed Lewis
Head of Growth: Britani Healy
Agency: Mekanism
CCO: Tommy Means
President: Michael Zlatoper
Associate Creative Director/Art: Lauren Culbertson
Associate Creative Director/Copywriter: Morgan Cavanaugh
Head of Production: Christopher Spencer
Executive Producer: Blake Jones
General Manager: Lisa Zakroff
Managing Director: Kirby Brooks Todd
Brand Director: Hope Stadulis
Director of Influencer Marketing: Heidi Mika
Director of Business Affairs: Keri Catanzano
Business Affairs Coordination: Bryton Altermose
Project Manager: Rachel Becker
Film Production + Editorial : Mek Studios
Executive Producer: Blake Jones
Director: Tommy Means
Director of Photography: Brett Albright
Line Producer: Sam Marine Borowiec
Stylist: Paolo Nieddu
Production Designer: Jocelyn Worrall Hokanson
Editor: Jeremiah Shuff
Director of Animation: Richard Krolewicz
Color: Royal Muster
Colorist: Roslyn Di Sisto
Executive Producer: Thatcher Peterson
Producer: Matthew Fulton
Music: APM
Photographer: Jeff Lipsky
Artist Representative: Michelle Sack
