Madhappy has partnered with Beats on two new pairs of custom headphones. The collaboration is the Los Angeles-based lifestyle brand’s first foray into wearable technology.
Joining Madhappy’s Outdoors line as its latest installment, the Beats Studio3 Wireless headphones are available in two colorways: Ice, a bright white, and Heat, a sleek black with orange details. The headphones debuted with a promotional video that showed users wearing them while exploring a serene, snow-laden landscape.
Known for its colorful and comfortable sweat sets, Madhappy first launched in 2017 to create products that encourage honest conversations on mental health. Alongside its product line, the brand produces a publication and podcast and operates a mental health support hotline.
“Adding a soundtrack to outdoor adventure invites an entirely new element into the experience,” Madhappy said about the collaboration. “It can lead you closer to achieving flow state, unlock a new sense of focus, and bring you a deeper sense of enjoyment.”
Beginning December 9, the Madhappy x Beats headphones will be available to shop exclusively on Instagram for $350 USD, alongside the rest of the Madhappy Outdoors collection. Following that release, the collection will be available on Madhappy’s website on December 13.
In other tech news, BLACKPINK and CASETiFY have unveiled their first-ever collaboration.
