Home » Fashion » Luxury experts weigh in on how Burberry can rebuild its premium brand identity

Share This Post

Fashion

Luxury experts weigh in on how Burberry can rebuild its premium brand identity

Luxury experts weigh in on how Burberry can rebuild its premium brand identity

Burberry’s shares dropped 15 per cent in London in early trading on Monday after reporting sales falling off a cliff across all regions outside Japan. The British fashion house announced the suspension of its dividend payments and immediately replaced CEO Jonathan Akeroyd, who started at the company in April 2022, with Joshua Schulman.  While the luxury sector remains uncertain as Chinese consumer demand slows, industry experts think Burberry’s staggering performance indicates deepe

Share This Post