In 2019 Versace launched its first line of unisex fragrances, Atelier Versace Fragrances. They then went on to approached gender-neutral fashion in early 2020 for its winter collection at Milan fashion week, presenting the men’s and women’s collections together in fluid jungle prints, track suits, and florals. Of the show Donatella Versace stated, “there is a generation that doesn’t care about gender.”
Though gender neutral clothing is continuing to increase in popularity, it is so much more than just a trend. The notion of being able to dress free from gender restrictions has always been around, and, is now becoming a forefront in the industry as more and more luxury brands are blurring the lines between what is labeled as feminine and masculine, creating unisex capsules, and embracing androgynous and non-binary models for campaigns and runway shows.
As society becomes more open to the idea of gender fluid self expression, fashion will continue to play an important part in inclusivity and will continue to prove that there are no limits or boundaries when it comes to expressing oneself.
