From the fine fabrics of The Row and Totême’s elevated basics to Raey’s oversized silhouettes and Jil Sander’s muted colour-blocking, it takes a mere glance over the industry’s most popular brands to see that wardrobe basics with a twist are a hot commodity. While the low-key luxury look definitely feels of the moment, it has been around in some form for decades, but the last few years have seen it really gain momentum. Yes, the rise of minimalism has certainly fuelled the demand for a more stripped-back aesthetic, yet this sartorial shift is so much more and reflects a wider change of consumer mindset.
wazup.