Adding to the monumental rise of PRIME, Logan Paul and KSI’s brand has now announced the signing of one of the biggest names in football today. PRIME has just announced Patrick Mahomes as its latest PRIME Athlete, who will become the face of the brand’s flagship product, Hydration.
Mahomes will serve as a PRIME Athlete and collaborate with the brand across social media, special events, charitable activations, and more. Other Prime Athletes currently include Alexander Volkanovski, Israel Adesanya, and Erling Haaland.
“PRIME is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that’s exactly what I strive to be on the field. Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field,” said Patrick Mahomes. “It’s an honor to join the PRIME family alongside some of the greatest athletes, leagues and teams in the world.”
“At PRIME, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game,” said PRIME co-founders Logan Paul and KSI. “Aligning with someone who’s pushing boundaries and breaking records is what PRIME is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the PRIME family and we can’t wait for you to see what we have planned for 2024!”
