Lamborghini has debuted a one-of-a-kind Urus SE at Miami Art Week, showcasing the brand’s Ad Personam customization capabilities. Unveiled at a private event, this special edition Plug-In Hybrid Electric Vehicle (PHEV) draws inspiration from Miami’s vibrant cultural tapestry.
The Urus SE, Lamborghini’s first hybrid Super SUV, features a nearly 800 hp powertrain and a striking livery crafted by Centro Stile and the Ad Personam team. With Blu Glauco highlights against greys and blacks, the design captures Miami’s energy and style. Unique elements include Nero Noctis accents, Grigio Telesto bicolor mirror caps with Blu Glauco pinstripes and bespoke “MIAMI” detailing on the carbon fiber dashboard. Lamborghini’s Design Director, Mitja Borkert, describes it as “the most sophisticated livery ever seen on the Urus.”
Notably, the unveiling was attended by Lamborghini executives, including Chairman Stephan Winkelmann, who emphasized the significance of innovation and artistry. “Miami’s dynamic spirit aligns perfectly with the vision of our Ad Personam program, which allows customers to fully express their individuality,” he shared.
Guests also got a glimpse at the Lamborghini Temerario, a twin-turbo V8 hybrid delivering 907 hp and accelerating from 0-62 mph in just 2.7 seconds. This Miami event follows Lamborghini’s record-breaking performance in 2024, with an 8.6 percent increase in global deliveries.
