What can’t KidSuper do? Through its collaborations, community activations and its constantly evolving theatrical approach, the Colm Dillane-helmed brand continues to redefine what it actually means to be a high fashion label in 2024.
KidSuper’s next move? Heading up a record label.
Dubbed “KidSuper Records,” Dillane’s imprint took to Instagram yesterday to announce the launch of its in-house record label. The first release under the new KidSuper Records venture is set to drop this Friday, October 25, and is a joint offering from Giggs and Quavo entitled “Big In Da Game.”
The label already has a website, which allows users to presave the track for a chance to win a KidSuper trenchcoat of their choice, a KidSuper Records sweater or a $100 USD KidSuper gift card.
KidSuper has long been tapped into the music scene, making this foray into the industry feel incredibly intentional for the fashion and design house.
Tune back in on Friday when Giggs and Quavo drop “Big In Da Game” via KidSuper Records.
