Kenyans can now access their favorite DJ mixes for KES 5 only courtesy of the new Mdundo.com and Safaricom partnership. This new subscription service is part of Mdundo’s efforts to make music legally and economically accessible to consumers from all walks of life.
The subscription service boasts features such as unlimited daily music downloads, allowing users to build their music library for offline enjoyment effortlessly. Additionally, users can access fresh DJ mixes daily, spanning popular African genres like Gengetone, Kapuka, Amapiano, Benga, Bongo Flava, Singeli, and Afrobeats, ensuring diverse playlists for every mood.
Speaking on this new partnership, Mdundo.com CEO Martin Neilsen, expressed enthusiasm, stating, “Collaborating with Safaricom to introduce our subscription plan is a partnership that re-enforces our commitment to enriching lives through music. Together, we are unlocking amazing benefits for music and DJ Mixes enthusiasts.”
The Pan African Music Service: Mdundo.com
Currently, Mdundo.com has over 29 million monthly active users drawn from all over the continent. The music service provides users access to an extensive collection of African songs, thoughtfully curated playlists, and a distinct emphasis on minimizing internet usage.
The music repository on Mdundo.com encompasses tracks from more than 140,000 artists, with a notable 86,000 hailing from Kenya. Since its establishment in 2012, this pan-African platform has consistently pursued its objective of delivering a locally pertinent service to cater to the escalating number of mobile subscribers in Africa, a figure projected to reach 613 million by 2025.
Adding to Martin’s comments, Fawzia Ali, Chief Consumer Business Officer at Safaricom PLC, emphasized the collaboration’s goal: “Our goal is to provide Kenyans freedom, choice and control over the content they consume.” Moreover, she expressed excitement about enhancing the digital music landscape and empowering customers to enjoy their favorite music seamlessly.
This product is exclusively available to Safaricom customers. African music fans can subscribe to the service by registering on Mdundo.com. Once registered, users can explore new artists, enjoy limitless music downloads, and access fresh DJ mixes daily.
