Juice WRLD‘s highly-anticipated posthumous album Fighting Demons has officially arrived, and along with it, the title track Burn has received a music video directed by Steve Cannon.
The music video snaps between clips of Juice Wrld in the studio rapping to the lyrics and Los Angeles burning under a barrage of meteor showers before the world is seen exploding. The song hears Juice WRLD rapping about his battle with addiction and anxiety in the chorus “Hands up in the fire, burn, burn, burn, burn. I pray to God for some water to wash down these Percs. I been cursed since birth, guess I never learn.” The Metro Boomin produced track continues with him explaining how his success and money couldn’t solve his problems with lyrics that read, “numb the pain with my wealth, a bag from Chanel match the double C on my belt, bands in my pants, I barely be holdin’ my pants up, but the money ain’t the answer.”
The video also shows new merch displaying Juice WRLD’s signature “999” motif and “Lost in the Abyss” text referencing his unreleased album and new HBO Max documentary Into the Abyss.
In other music news, here’s an inside look at Kanye West and Drake’s Free Larry Hoover Benefit Concert.
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