Once upon a time, the Great British department store reigned supreme over the beauty industry. From the latest skincare innovations to some of the most luxe makeup that money could buy, if you were serious about beauty, a department store was always the first port of call. Though, over the years, as new brands began popping up left, right and centre, online beauty destinations grew ever more popular. One particular store, however, has managed to maintain its position as a beauty hotspot, in part due to it’s prominence not only on the high street but also as a sleek virtual destination.
In fact, we’d go as far as to say that John Lewis & Partners is fast becoming our beauty destination of choice. During the recent lockdown, the store’s online offering, that ranges from luxe heritage brands to niche indie names, kept all of us beauty addicts sane with the knowledge that our hero products were still available at our fingertips. Quite simply, there is no beauty budget nor need that John Lewis & Partners doesn’t cater to.