The conversation around NFTs continues to grow larger and stronger every day, and brands and celebrities alike are cashing in on the movement with every opportunity they can get. The latest to chime in on the action is artist John legend who has just announced a social NFT platform titled OurSound that’s launched alongside Our Happy Company.
The main intention for this new initiative is to generate a better system for creators to be discovered, monetize their work, and engage with fans through non-fungible tokens.Through OurSong, a musician has the option to create digital cover art that also gives owners access to unique audio clips or other content. Moreover, a streamer can also produce and sell access to a branded digital asset that also grants owners access to an exclusive chatroom. “NFTs hold so much promise in ushering in the next generation of singers, songwriters, photographers, artists, and more,” says John Legend. “I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole. That starts with building a platform that serves all creators, whether they have one hundred fans or one hundred thousand.”
Head over to the brand’s website here for more info and updates on the GRAMMY award winning musician’s latest venture.
In other news, AMBUSH®︎ has revealed its inaugural NFT collection.
wazup.