Beauty is a totally oversaturated industry. There, I said it. Over the past few years, with what feels like hundreds of new, independent brands coming onto the scene and multibillion-pound beauty conglomerates throwing every spare penny they have into competitive marketing, to say it’s a struggle to make a name for yourself would be a massive understatement. But then, you hear stories like Jo Malone CBE’s, and faith is restored.
Truthfully, before Jo Malone (both the woman and the brand), fragrance was ruled by emperors. Think big names like Chanel, Guerlain, Dior and Yves Saint Laurent. Fragrance names that we now deem mainstream were once upon a time, for the majority of people, the only choice when it came to luxury scents. Unless you had some serious cash to spend, independent fragrance brands simply did not exist, and the big dogs liked it that way. You see, in beauty, fragrance runs the game. With huge sales volumes and even bigger profit margins (when you’re mass-producing on a global scale, costs can be kept very low), perfume and fragrance is a sure-fire way to make big money.
