Jenifer Smith has been named head of urban tour marketing & strategy at Live Nation Concerts. Smith, who oversaw the global marketing efforts for the recently announced Fugees reunion tour, will supervise the team supporting the concerts division’s roster of R&B/hip-hop tours.
Among the established and rising artists that Smith will be supporting across tours and key festivals are Beyoncé, Jay-Z, Drake, The Weeknd, Travis Scott, Kendrick Lamar, J. Cole, H.E.R., Young Thug and Jack Harlow. She will also be developing and building out Live Nation’s urban tour marketing team.
In a statement announcing Smith’s new executive post, Omar Al-joulani, head of talent & touring for Live Nation Concerts, said, “Whether it’s artists or our own internal team, Live Nation is always investing in people we believe in. Jenifer has been an incredible leader at Live Nation, and we are confident her strategic focus and experience will do big things for every artist working with our urban marketing team.”
