The new campaign video features Smith showing off the earbuds over his 2020 track “Endless Summer.” Even before this partnership, though, Smith says he was already using Ultimate Ears earbuds onstage and in the studio.
“From my very first live performance to this day I have always relied on Ultimate Ears as a go-to tool,” he says, in a press release. “They allow me to concentrate on my craft and not worry about anything else getting in the way.”
As part of the new collaboration, Ultimate Ears’ parent company Logitech will be supporting Smith’s 501CTHREE charity — a nonprofit built on the premise that everyone deserves access to clean water, healthy food and shelter. While details of this partnership have not been announced, Smith says he was thrilled to team up with a company that’s aligned with his values. “When I got the chance to collaborate with Logitech and Ultimate Ears and learned of their shared commitment to the issues me and my generation care about – social and environmental justice – it was a logical fit,” he says. “I appreciate Logitech as a company and their willingness to support my own mission with 501CTHREE that drives, innovation, justice, equity and impact in communities who need it most.”
The Ultimate Ears UE Fits earbuds are currently on sale for $169 (regularly $249+). Find out more and shop the Jaden Smith-approved earbuds here.
