J.J. Cheng has been named the new president of all-Latin digital distribution company TuStreams, Billboard can exclusively announce. Cheng’s appointment to the Los Angeles-based position, which oversees global business strategies, was announced by TuStreams founder and CEO Tony Larios and is effective immediately.
Calling her a passionate and “impactful global Latin music leader,” Larios said in his announcement that Cheng’s “cool demeanor and mastery of digital monetization, new strategic technology models to increase royalty profits, and data analytics in publishing and sound recordings are unmatched as a top authority in the space of public performance.”
In her new role, Cheng, an award-winning music executive with a more than 20-year trajectory, and who was the former head at SESAC Latina and a Billboard Latin Power Player, will oversee digital music distribution, publishing, and help build several new platforms including tickets and live events.
