He recently spoke to Billboard about how his Miller Lite campaign, titled “Es José Time,” embraces his namesake and who he really is behind his onstage persona. “I’m really getting to know me, because I’ve been so caught up on J Balvin that I started to forget about José,” he said. “That’s what I love about this campaign. It’s showing my human side, chilling with my friends and being a normal guy.”
J Balvin is a finalist for the 2021 Billboard Latin Music Awards with nine nods, including artist of the year, songwriter of the year and hot Latin song of the year for “Ritmo (Bad Boys for Life)” with the Black Eyed Peas.
Listen to “Que Locura” below.
