There is so much that I love about working in the beauty industry, but if I had to get to the core of what makes it brilliant I would say it’s testing all the new product innovations before they hit the shelves. As a beauty journalist with a special love of hair, I have been on factory visits to see how hair straighteners are made, sat in top secret meetings (with an NDA signed) to learn about new-to-market hair technology, and met with the brains behind the development of some the most-loved hair tools in the world.
Over my years in the hair world, I have tested hundreds of hair tools, both in front of the camera and behind the scenes. There are some that I’ve hated immediately, others that are great but haven’t worked for my hair type (and have since been re-homed with my friends and family) and then there are those holy-grail launches that, simply put, I’d never part with.
