It’s been a long, long time since I last attended Copenhagen Fashion Week and during that period the city’s fashion landscape has changed immeasurably. When I came many moons ago, influencers were barely a twinkle in the industry’s eye, the Scandi look still centered around a darkly-hued minimalism, and even Ganni was still relatively under-the-radar: Things have really changed and the schedule here is now as hyped as can be. Brands that don’t even originate from Denmark now fly their teams and collections in to capture the attentions of the new fashion capital’s coolest: Rixo and Rejina Pyo were just a few of the London-based brands in attendance, and it was a pleasure to see them in a different setting. The caché of Scandi-girl approval is now firmly up there with any of the traditional fashion hubs and the crowd here can often be accredited with starting many of the fashion world’s biggest trends. Flouncy, cloud-like dresses with chunky sneaks or sandals? Crayon brights? Kooky hair clips? All Scandi and all still going strong. The aesthetic has been honed by both the designers and brands of the region as well as the people who wear them with great energy and individuality on the streets.
Tagged: runway