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I’ve Done the Research–This How to Wear This Season’s Most Controversial Colour

I’ve Done the Research–This How to Wear This Season’s Most Controversial Colour

This past summer, there was one trend that no designer or high-street store has been able to ignore. Of course, I’m talking about pink, more specifically the bright, fluro fuchsia that kickstarted the trend amusingly dubbed “Barbiecore”, and it was quite literally impossible to ignore. As everyone from Anne Hathaway to Sebastian Stan donned the head-to-toe neon that would would be referred to as “PPPink” in fashion circles (after Pierpaolo Piccioli’s all pink Valentino show and the Pantone shade created specifically for it), it seemed that for the rest of this year we would all be tickled pink. That is until a new colour crept in for A/W–hot red. 

The one shade to topple bubblegum pink from being the biggest trend of the year is the universally flattering (and far more wearable), bold red. After all, while we might have enjoyed looking at the pictures of the saccharine pink filling our feeds, how many of us can say we actually invested in buying any? I might be biased (as red is my favourite colour), but all of the evidence is there. From Alexander McQueen to Zadig and Voltaire, brands are investing in red coats, dresses, suiting, and accessories in a bid to turn up the heat in the coldest season. 

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