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I’ve Done the Research–These are 6 Autumn Trends that London Girls Won’t Wear

I’ve Done the Research–These are 6 Autumn Trends that London Girls Won’t Wear

With another Fashion Month behind us and an exciting season of dressing ahead, there is plenty of new style inspiration for those looking for an easy wardrobe refresh in the upcoming months. While the runways might have given us some standout moments we won’t forget in a hurry (Loewe car dress, I’m talking about you), when it comes to what we actually want to wear this autumn and winter, the first place I always look for inspo isn’t to the shows, but to the crowds outside. 

Street style is the place to go to see how catwalk trends translate to real life, and every city has its own distinct style. In New York, you’ll find the androgynous cool girls who champion tailoring and up-and-coming brands; Milan is your destination for statement, high-octane glamour; and Paris is the capital of supremely polished haute-couture, leaving, of course, London.

Living and working in London means I’ve spent a fair amount of time decoding the wardrobes of stylish British women—what they like to wear to work, the brands they regularly shop and what makes them feel their most confident, and the results are clear. London women are all about style and substance. You won’t find us trying flash-in-the-pan trends or shelling out on impractical pieces, we like to know our money is being well invested. And with a chilly autumn fully setting in this month, our focus is on the new-season trends that London is banking on, and in turn, those that are better left to the runway. 

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