If you weren’t already an avid H&M shopper before 2021, chances are high that you probably are by now. Despite an increasingly difficult market to succeed in, the high-street mega-brand has only gone from strength to strength, continually wooing us all with affordable basics, statement sellouts, conscious collections and, of course, all those collaborations.
The design team seems to have a knack for nailing exactly what we want to be wearing, and so, unsurprisingly, the brand is consistently one of the most popular on Who What Wear UK. Of course, some items are more in-demand than others, and given we’re always nosy about what other people are buying, we thought you might also like a sneak peek into what H&M’s actual best sellers were in 2021.
Tagged: high-street