In a world where we see hundreds of new fashion products go on sale every day, it can be hard to drill down into which pieces are genuinely worth buying. Especially when we’re all trying to be more responsible with our shopping habits. That’s where we Who What Wear editors try and step in—by doing the hard work for you of trawling through those new in sections with our expert eyes—whether that be from the high street or the most luxurious designer collections, secondhand finds or lesser-known labels.
We try our best to consider quality, price point, fabrications, and longevity before we filter down these products to recommend to you. However, nothing beats the reliability of a good first-hand review. That’s why you’ll often see us putting a lot of the most talked about items to the test. But we also take time to decipher our data to see which items are genuine best-sellers—after all, if they’ve been bought by hundreds and hundreds of you, there’s usually a very good reason.
