After all this, it’s clear to us that some basics are just better than others. Take Arket’s famous Hopsack blazer, for example—it’s a style the brand has sold for years now. I have it in multiple colours (as do many of my fellow editors and influencer pals) and people always compliment me on it, asking if it’s designer. Through Who What Wear articles alone we’ve sold almost 1,000 of them, and after trying endless styles (I’m a blazer girl, trust me), I stand by it being the best around. The same goes for Arket’s perfect white T-shirt (I buy these in bulk for fear of them discontinuing it). Other best-selling hero buys our research turned up, include H&M’s budget-friendly wide-leg trousers (we sold over 2,000 pairs of these last year alone), Totême’s iconic striped knit and & Other Stories’ Favourite Cut jeans. And there’s more where they came from.
So, if you’re starting 2023 with a closet refresh and looking to find ways to make the rest of your wardrobe work harder, below you’ll find our ultimate edit of the best-selling basic fashion items that have been endorsed by fashion people everywhere. From influencers to editors, celebrities to our very own readers. Keep scrolling to shop the most popular basics money can buy…
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Tagged: BASICS