Instagram is testing out a new feature that allows users to pin posts to their grid, according to TechCrunch. The new feature is reportedly already showing up as an option for some users.
Those with access see a “Pin to your profile” option on the three dots icon next to posts. The post will then appear at the top of a user’s feed on their profile.
“We’re testing a new feature that lets people feature posts on their profile,” a spokesperson from Meta confirmed TechCrunch in an email.
Instagram already offers the option for users to pin Stories to their page. This new feature would allow users to prioritize content by spotlighting a given post. TikTok has a similar tool allowing users can pin selected videos to the top of their profile.
Reverse engineer Alessandro Paluzzi first noticed the feature on Instagram in January, sharing screenshots on his Twitter, TechCrunch reported. It’s unclear if there’s a maximum number of posts that a user will be able to pin or when the feature will be rolled out to a wider audience.
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