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In Paris, a new approach to Web3 – Vogue Business

In Paris, a new approach to Web3 - Vogue Business

This article on Web3 in Paris is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for Membership here.

At Paris Fashion Week, after a few years of upheaval and forced innovations, focus largely shifted away from technology, confirming that this fashion month was, for the most part, back to business as usual. NFT launches and metaverse projects have, for now, quieted on fashion’s main stage, even though just last season the notoriously risk-averse fashion audience was testing Web3 tech.

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