As a beauty editor, I’ve seen a lot of trends that have caused me to raise a cynical eyebrow over the years—including but not exclusive to LED masks, snail slime and cryotherapy. But one trend I’ve always been really dubious about is eye patches. I’m not the biggest fan of sheet masks anyway, so I kind of put eye patches in the same category. Sure, they might feel like a fun, self-care ritual, but I wouldn’t reach for them if I wanted an efficacious product that would create a noticeable change in my skin.
Then I re-entered society, post-lockdown 2.0. With sunny days spent at the park with rosé, friends, more rosé and way less sleep than I’d been getting before, I was waking up post-weekend with puffy bags and dark circles under my eyes. Despite incorporating eye creams into my everyday skincare routine, on mornings like these, I needed a quick fix to pep up my eyes before that first video call of the day. Enter the Milk Makeup Cooling Water Undereye Patches.
