On Sunday September 15th 2019, Victoria Beckham launched her eponymous beauty brand, sending the models for her Spring/Summer ’20 collection up the catwalk in bold eye makeup created looks using her very own eyeshadows and eyeliners. Fashion obsessives, beauty fanatics, and—let’s be honest— Spice Girls fans rejoiced.
Fast-forward four years and the brand is still turning heads with every new launch. Originally a capsule collection of eye makeup products, the line-up now includes lipsticks, glosses, and tints, bronzing palettes, cream blushers, mascara, and even a serum and moisturiser—created in collaboration with legendary biomedical scientist Augustinus Bader. With its glossy packaging and chic colour stories, Victoria Beckham Beauty perfectly marries together the cool-girl luxe of Beckham’s fashion brand with the iconic, sultry makeup looks she’s worn throughout the decades.
