Reformation‘s aesthetic is romantic and feminine with a vintage touch. Their beautiful editorial photography and classic designs have captured the interest of a whole generation of women, but it’s their commitment to sustainable and ethical manufacturing that keeps us coming back.
Since Reformation came on the scene a decade ago, it has become the go-to brand for cool girls everywhere. Celebs like Rihanna, Taylor Swift and Emily Ratajkowski can’t get enough of their timeless pieces. Reformation‘s impact on the industry has not only helped make sustainable fashion sexy, but it’s also inspired an influx of midluxury brands that are founded and run by women. Retailers like Réalisation Par, Rouje, Oresund Iris, and Rat & Boa (to name a few) are catering to a similar aesthetic of effortless chic.
Thanks to Instagram, it’s supereasy for young women to start their own clothing companies and promote their products with limited physical store space or a marketing budget. Weekly, if not daily, our Instagram feeds are filled with beautiful handmade garments from small boutiques that we’re often discovering for the first time. Social media has opened up a limitless resource of fashion and style inspiration, plus a treasure trove for finding up-and-coming brands that are more ethical alternatives to fast fashion.
Ahead, we’ve found five small-scale boutiques that you will absolutely love, each with their own unique take on Instagram’s romantics aesthetic. That is, a bit of Laura Ashley, prairie style, with some vintage Parisian vibes in minimal, timeless designs. Keep your purse close by because you’re going to want to bookmark these boutiques for all your Summer style needs.
