Every now and then, something so simple yet so brilliant is designed, and you know you’d be mad to not buy it, especially when the price tag isn’t prohibitive. In general, I don’t encourage splurges or panic purchases, but if a piece can be at once classic and trend tapping, effortless yet entirely sassy, then it’s a no-brainer and shouldn’t be ignored.
One such item that has ticked all of those boxes for me recently is a luxury knit off-the-shoulder top from our in-house brand, Who What Wear Collection. The latest winter drop included both a top and a midi dress with the same chic sweetheart neckline and bodiced fit. The sweater version became an instant hit not only in our (virtual) office but also amongst the influencers who managed to pick it up before it flew off the virtual rails at our European stockist Zalando. It has since sold out and been restocked—an indication of just how damn fast you need to be.
