Growing up I took to thrifting as an Olympic sport, prying re-sale sites and rails of vintage and charity shops, for inspired one-off pieces. As I journeyed further into conscious shopping (and technology caught up), I discovered an array of labels beyond the high street names I was accustomed to and became enamoured with independent brands. I have gradually built up a mental directory of designers and artisans with sustainability at the core of their brand philosophy.
Chances are if we’ve talked fashion IRL, I’m chatting away about a small brand I recently discovered, marvelling at their artistry and attention to detail (it’s one of my favourite things to talk about). This year, in particular, I’ve added discovered more independent brands than ever before. They’re fast becoming my worst kept secrets and for good reason.
With made-to-measure models, scrupulous methods and designers boasting fashion expertise, it’s a refreshing approach to shopping that should be celebrated, as an exhilarating foray into mindful consumerism. The pre-loved, small brand market has become an antidote to overconsumption, as it encourages a mindful-led approach. With the emergence of fresh talent and the typical shopper becoming increasingly discerning about where to part with their hard-earned cash, there’s been a rise in the popularity of independent brands over the last few years.
If you’re wanting to shop small and don’t quite know where to start, or simply want to add some new names to your roster, here are some lesser-known brands I think deserve to be on your radar in 2022.
Tagged: Sustainability