It’s been a while since I’ve thoroughly combed through what H&M has to offer, so this week, I visited a few of the stores to get a feel of its new pieces. Having worked in retail for the brand for a couple of years in the past, I noticed that H&M’s style has drastically changed. It used to lean more into bold colours and patterns, but now it’s gravitated towards a more simplistic approach. I was really struck by the dominant neutral colour palette.
When it comes to specific categories, its coat game is pretty strong this year. I found myself being drawn to the outerwear pieces the most. It has a good variety when it comes to styles from quilting to more structured tailoring. Here are a few of the current pieces that I would love to add to my wardrobe.
