I’m not sure about you, but I honestly feel like there’s a new beauty brand launching every week at the moment. It can be so overwhelming and sometimes it leads me to playing it safe with things I know and love, not wanted to budge from my classic picks whether that’s clinging onto my Cera Ve Cleanser or sticking to basic but beautiful Kiehls Ultra Facial Cream. However, that doesn’t mean that I don’t fall prey to Insta-hype at times. In fact, I follow accounts that are known for getting the scoop on beauty drops before they launch and subsequently I am served so many Instagram ads on aesthetically-pleasing brands. If I didn’t have a little self-restraint (and take comfort in my old favourites) my credit card would be taking a constant bashing. I do credit Instagram with alerting me to some of my now favourite brands though. Yes, they all have huge online followings and stunning packaging but once I actually tried them, I immediately understood the cult popularity that surrounds them each isn’t just fluff and followers it’s amazing quality too. Here are the brands that Instagram made me by but I instantly loved.
Tagged: skin