The French do things very well. Whether it is French hair, fragrance or wine, the French have it down to a T. In fact, at Who What Wear, we’re a little bit obsessed with French beauty. Taking care of your appearance, and the skin in particular, is ingrained in French culture. That’s why you can walk into a pharmacy in France and the pharmacist will be able to help you address skincare needs more so than here in the UK.
Then of course, there is French makeup. French women have nailed that effortless look, while still looking pulled together. Think minimal foundation—more likely a dab of concealer here and there—paired with a bright red lipstick. It is this pairing of minimalist and maximalist that compliments the entire makeup mood.
Speaking of lipsticks, I noticed that some of my favourite lipstick brands and formulas just so happen to be French. After all, so many great makeup brands have been born in France, such as the classic beauty houses like Chanel and Dior, nicher brands like La Bouche Rouge and Yolaine, and the more affordable drugstore favourites like Bourjois and L’Oréal Paris. Ahead, I’ve rounded up the best French lipsticks new and old which I continually reach for in my makeup bag.
Tagged: makeup