I really do love playing with makeup, but 99% of the time, when it comes to my beauty routine, I want things to be quick and fuss-free. It is because of this desire that my love for products that do it all is ever-growing. If I could have it my way, my morning makeup routine would consist of no more than three products that I can scribble over my face and blend out in seconds.
And it seems I’m not alone. According to recent insights from Bobbi Brown, 47% of consumers are currently looking for multipurpose claims with all beauty searches. Whether it’s blusher that doubles up as lipstick, bronzer you can swipe over your lids or highlight that works as a primer too, makeup products that have multiple uses are at the top of my shopping list.
