Fashion is obsessed with nostalgia. Right now, more so than ever it’s clear that we’re looking more backwards than forwards. I’d say this is the result of a future marred by a pandemic but not so. Case in point: vintage prints, and in particular vintage print dresses, have been gaining traction for some time. From Prada’s spring 2019 collection that celebrated its classic ‘ugly’ prints to Gucci‘s ’70s-rooted aesthetic, there’s been a steady build-up of this trend into our wardrobes for some time.
A good test for whether a trend is really popular, you need only glance on Instagram. For me, the vintage or, I should say, vintage-style floral dress is huge in summer 2020. Every time I log on to the app (which is more than I care to admit), I find someone else I follow wearing the aforementioned style frock. There’s Nicole Ocran’s puff-sleeved dress from ASOS, Emma Thatcher in a dress from new brand Springtime in Brooklyn, and then Erica Davies wearing one of my favourites by Dodo Bar Or—an oversized, almost muumuu-style dress, in that classic brown and orange bold print we associate with the ’70s.
I don’t think there are any rules about wearing this look, just waft around you home in the dress safe in the knowledge that you’ll feel utterly fabulous, even if you’re just at home watching Netflix.
