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I Love Finding Brands No One Else Knows About—These Are My New Favourites

I Love Finding Brands No One Else Knows About—These Are My New Favourites

A year with as fresh a start as this one calls for new names to add to your fashion radar. Allow me! As we embark on a new year with the hope of not only getting dressed again, but getting really dressed up, there is nothing better than adding a meaningful wardrobe addition to your collection. And when I say meaningful, I mean an independent brand or designer.  

2020 made one thing clear for me: support small designers as much as possible. This is something I have always felt and could wax poetic about forever, but the impact of shopping small (but mighty) now feels far greater in light of the events of the last year. Not only is it a more sustainable way to shop, but to me there is nothing better than wearing something when you know who made your clothes and how they were made. Not to sound overly romantic but this year, when so much human connection feels lacking, receiving a handmade shirt with a lovely note from the person who made it feels like… magic. And recently, I’m finding other people feel this way too and are seeking deeper connections to the clothes they wear. 

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