Here at Who What Wear, we believe in the power of accessories. That’s why we’ve dedicated an entire series—Successorise—to it. After all, nothing has the ability to overhaul your outfits quite like a well-chosen sparkly hair grip or an elegant pair of earrings worn with a messy low bun. The same, naturally, applies to handbags.
Handbags are covetable—this we know—and while my own personal wish lists will always include the classics (think Chanel, Gucci, Hermès—the dream), nothing gives me quite the same thrill as discovering a new It-bag brand. When I started researching the best new bag brands for this piece, I consulted both Instagram and the trend reports of Matches, Net-a-Porter, and MyTheresa. And now, after hours of searching, I can confirm that these are the handbag brands to know now.
From the coolest bag I’ve seen (that costs just £38) to the year’s defining label, keep scrolling to discover the best new handbag brands that dominated 2020, and that we fully intend on carrying with us through to 2021.
