We’re far enough along into the spring/summer 2021 season now to see some clear runners and riders when it comes to the most popular designer pieces. Investments have been made, sold-out markers introduced and restocks are on their way. We’re constantly charting the rise of cult items—such as The Row’s beige trousers or Matteau’s fig leaf shirt—but we thought it would be helpful for you to have all of the year’s key buys in one place.
The criteria for getting into such a special gallery? These items need to be genuinely trending: It’s not about paid ad campaigns and marketing blitzes, but actually expensive items women are willing to put their money on to wear now and, we hope, well into the future. In addition to their authenticity in Fashion Land, we’re always looking for pieces that have longevity as well as the wow factor. Yes, Christopher John Rogers’ rainbow-striped backless dress may sound niche but if you’re a maximalist, this will look stunning summer after summer. From classics (hello, again, Tiffany bangles) through to more wild options (and a surprising amount of shirting), below are the key designer and luxury items that are trending in 2021.
