If you’re not overly familiar with Dyson haircare, let me offer you a brief overview. Back in 2016, the brand, previously known for crafting high-end vacuum cleaners, hand driers, and fans, launched into beauty with the Supersonic Hair Dryer (£300). It promised intense power with minimal noise and, most importantly, minimal heat damage. Then, two years later in 2018, it released potentially one of the most innovative hair tools that the industry had ever seen: the Airwrap (£450), a multi-use tool (again with minimal heat) that offers a full blow-dry experience at home by utilising an air-flow Coanda effect for bouncy curls. In short, Dyson’s track record means that when the brand talks, we listen.
A small caveat, however, is that Dyson haircare products are exceptionally expensive. The Supersonic will set you back a cool £300, while the Airwrap varies in price from £400 to £450, depending on attachments. With that being said, I’m not ashamed to say I genuinely believe that, when it comes to Dyson, you get what you pay for. Since switching to Dyson hair tools, not only is the condition of my hair so much better, but my styling game has also improved tenfold. So when I discovered that Dyson was launching a new hair tool last year, I couldn’t wait to get my hands on it.
