I feel like face masks need a new PR. Sure, they’re having a bit of a moment right now, because what else is there to do? But, all too often they get put into the fun but frivolous category of skincare, along with cooling eye masks and scented body mists.
We tend to focus both our energy and spending power on heavy-hitters like active-packed serums and decadent night creams. So, consider this the beginning of my campaign for treating face masks with a little more respect.
First of all, we’re talking 20 minutes for results here. Not weeks and weeks of testing and trying. Sure, the results aren’t as long-lasting as an entire suite of skincare, but adding a powerful mask into your routine has plenty of benefits.
