With accessories starting at £15 and ready-to-wear pieces from £55, the brand roughly sits in the same price category as the likes of & Other Stories, Whistles and Arket. I was instantly sold on the brand’s nostalgic take on wardrobe basics, which included cropped-flare dungarees, ruffle collar blouses and high-waisted denim. I was kindly sent a pair of the brand’s Suki Dungarees and have been wearing them constantly with both ribbed roll necks and collared blouses.
Seventy + Mochi is dedicated to producing its collections out of recycled materials in limited quantities at its own facilities and selling direct to customers to ensure minimal impact on the planet. The brand is also part of the Jeans Redesign Project, an initiative launched by the Ellen Macarthur foundation which aims to tackle waste and pollution associated with conventional jeans production. Oh, and a recycling scheme is also offered for the brand’s old jeans in exchange for 15% off your next purchase. It’s a win-win, really. You can read more about the brand’s sustainability mission here.
I sat down (digitally anyway) with Haya Iqbal Ahmed, Founder of Seventy + Mochi, to find out more about the inspiration behind the brand.
