But really, I shouldn’t be surprised because COS has long been a champion of cutting-edge, affordable design. You only need to scroll through the brand’s new-in section to see that it is full of purse-friendly buys that will look amazing season after season and year after year. To show you that you don’t need to spend three figures to find beautiful, hard-working wardrobe heroes, I’ve created an edit of my favourite COS buys, which all cost less than £100.
On my wishlist is everything from minimalist summer dresses (this linen number will look just as good on a holiday as it will in a city park) and classic Breton tees to versatile jeans and elevating accessories. I’m most excited by the open-collar belted playsuit which, in my opinion, could so easily be mistaken for a designer buy—just add ’70s sunnies and a rattan tote when the warm weather finally arrives. Scroll down to see and shop my new top plus plenty of other winning COS buys for under £100.
