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I Don’t Trust Anything I See on TikTok, But This Concealer Really Is Magic

I Don’t Trust Anything I See on TikTok, But This Concealer Really Is Magic

I would also like to caveat here that not only is TikTok-recommended beauty not my thing, but neither is KVD Beauty as a brand. I like chic, luxe, svelte makeup, the sort that sparks the same kind of joy as a luxury handbag. KVD Beauty is none of that. It’s clearly aimed at a slightly younger audience and champions an almost gimmicky aesthetic. I have used some of the products before and liked the results but they’ve never stuck around in my routine. 

When I first tried Good Apple Concealer, I already had some understanding of what the results would look like thanks to the countless TikToks I had seen—creamy, easy to blend and seriously full coverage. As someone with quite incessant acne scarring and in-your-face dark circles, I feel somewhat qualified to say that I really do know quite a lot about what makes a great concealer. It needs to be easy to apply (and I mean with fingers because nobody has time for brushes every day), blend seamlessly, have a skin-like finish and, most importantly, cover a multitude of sins.

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