I’m sure that there are many jobs where an influx of approximately 500 emails per day is totally normal. But rather than ever feeling confident enough to bulk-delete without regret, there are countless messages I need to check in on because staying ahead of trends, launches and, particularly, cool brands is something of a prerequisite for my role. I’m am contacted by countless designers, brand founders, PRs and marketing execs on a daily basis via every possible platform, and I try my best to support brands that show a point of difference, beautifully made products and interesting stories. Not every label makes the cut, and the task of literal “editing” between what I deem worthy of your attention or not can be a brutal one.
In this new monthly gallery, I’ll be highlighting the best independent brands. They aren’t all necessarily brand new, but they are small-scale enough that it’s possible you haven’t met them yet.
