Secondhand shopping has never been more popular, and vintage jeans are one of the biggest categories people are searching for. According to the Business of Fashion, “Before the pandemic hit, the resale market was on track to double from $24 billion in 2019 to $51 billion by 2024… This growth may very well accelerate.” Overall, retro items are clearly in demand, but there’s something about denim which attracts people even more.
It shouldn’t be surprising. This year is all about denim, and the most in-demand styles are based around vintage silhouettes. But it’s more than that. According to Vestiaire Collective, “Our category of vintage jeans are significantly increasing +278% of sales and +254% of deposits compared to last year.”