While it sounds kind of daunting, putting the concepts of slow fashion into practice is pretty simple. For example, Firth suggests adopting Eco-Age’s #30Wears campaign that implements a deeper thought process while shopping. “Rather than concentrating on which brand is good or bad,” says Firth, “why don’t you just stop and think for a second ahead of buying anything and ask yourself if you will wear it a minimum 30 times? If the answer is yes, then go ahead. But you will be surprised how many times the answer is no.”
Lauren agrees and she offers some useful tips: “Try and think of a few new ways to style your wardrobe that you’ve not done before, breathe new life into what you already have. When you feel the moment has come to buy something new, take a little bit more time to do the research into some great sustainable brands or try fashion rental companies or charity shops. This is by no means a quick-fix or an effortless way of shopping. The whole point is that you are more considered. It’s about saying it’s okay to slow down and make decisions carefully.”
Below, I’ve chosen some long-lasting quality pieces that are wardrobe staples. I guarantee you’ll want to wear each piece at least 30 times.
