Back in January H&M announced its latest designer collaboration, and it was everything we could have wished for: Simone Rocha. Cannot compute! When January felt like it couldn’t be more bleak, along came a piece of shopping news that soothed the soul, saved our wardrobes and gave every fashion-lover something to look forward to. Well, the brand has just dropped all the lookbook imagery from the upcoming collab, and it’s as good as we’d hoped.
As is tradition with all of H&M‘s legendary designer collaborations, this collection was shrouded in secrecy, but the sneak peak we are receiving today, ahead of the line (which drops on March 11—diarise now!) is enough to keep us going. It looks like all of the beloved Irish designer’s signatures are front and centre: The pearl-detailing, the whimsical dresses, the decorative accessories, the romantic, painterly prints… The look is undeniably that of Simone Rocha, an aesthetic that has been built upon season-by-season since she first arrived on the scene to great acclaim. In fact, it was a decade ago that Simone established her own brand—an anniversary that is celebrated as part of this exciting launch.
