I’ll admit it, there are a lot of minimalist edits knocking about these days. Whether it’s the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it’s a trend that’s been inescapable for the past few seasons. Daniel Lee‘s design’s for Bottega Veneta have obviously been a huge influence, as has The Row’s covetable pieces, but let us not underestimate the lasting legacy of Phoebe Philo’s Celine too. Here’s why it’s so popular: it screams understated luxury, even when it might not be. Case in point: H&M’s new minimalist edit.
